[UPDATE] Houms Thorn, the owner of HT sent out an update notecard to the quality bloggers they first approached that there has been a miscommunication and that review copies will be involved and that people can post their own content, as long as it remains quality (well, duh). Unfortunately, for me, it’s a case of anything you say will make it worse. It’s not making their intentions any clearer. So they are trying to copy some of the blogger groups in SL? And still charge their customers for a network of bloggers that they could have easily access to by joining for instance the iheartsl blogger group? Sleek!
Also they mention searching for RL/SL relationships with for instance American Apparel and Armani Exchange… OMG… seriously? Those brands have both been previously in SL and failed big time! I remember with some evil amusement, the encounter I had with Mr. Armani in SL. I’m pretty sure after that disaster of trying to take SL by storm, he will stay away from SL forever.
Let me end with saying that marketing is all about communication, and that I seriously doubt a “company” which manages to screw up big time their communication around their introduction with the people they intend to use as their major platform for the promotion of their future customers.
When I logged in this morning to check the overnight offlines, I found a notecard from HT Marketing. HT was already into photography, and decided to branch out to marketing services in SL as well. And as their business model, they have chosen the “blogger chain”. And as a Quality Blogger, I am chosen to be a part of that! *insert little squee with a generous dollop of sarcasm*
Let me quote from the notecard to explain this amazing new concept:
You are now added to our list of weekly bloggers.
What you get:1 High Quality image of only the best new releases in Second Life to post on your blog + a pre-made description.
All you need to do is post the picture from the following link + the description below it in your blog:http://www.flickr.com/etc etc ramble ramble/in/photostream
Once you have done so, please send a NOTECARD containing the link to your posting to Marketing Director so that she can add you to our Exclusive Blogging Group. Our aim is to have more than 200 bloggers, but only “quality” bloggers!
All bloggers in our group have the opportunity to become a “STAR BLOGGER”, which means you will be getting paid for every blog-post that you make through us.Only a select few of the top bloggers will have this position, and it will rotate once a month.
Let me check if I have understood this.
You have added me to your bloggers list…. which I have never asked for, but .. ok… I am vain enough to be somewhat flattered to be part of the select group of more than 200 QB’s of SL.
What do I get from it? Your pictures to post, your text to post AND… the unique possibility to eventually, maybe, be elected to be a STAR blogger for your marketing company and for as much as 1 month being paid for posting your content onto my blog. Now that is truly an amazing incentive. Wake up call: I like taking my own pics, and writing my own stuff… especially because i prefer to have my own opinion/stuff whatever on MY blog over posting prefab advertising any day of the year
I understand what YOU, the marketeer, get out of this… free exposure on (more than) 200 QB’s, your pictures spread virally all over the feed, the content of your clients for the pics you take AND the fee for your services.
Now if I compare what you get from it and what the blogger gets from it… Don’t you agree that it is bit (just a wee, really) off balance?
What’s more… one might wonder how you, the blog- and feed reader, might perceive 200 of the same pics and texts on all the feeds and blogs you follow throughout a week. Already we complain often that it’s always the same stuff we see on the feeds… Imagine how wonderfully uniform the feeds will be when bloggers will join this concept in the hope ever to get paid for posting other people’s content.
Errr… hmmm… take me off that list now!!