fri.day soon

LOTD

fri.day soon, originally uploaded by Grazia Horwitz.

Oooooh… such speculations… I’ve heard many… who are the people behind Fri.day??? It is the question of the week and of course I do have my own idea about the creative forces behind this brand, but, does it really matter? If a content creator, or a group of creators, decide(s) to startup a new brand, under an alt, breaking free from their previous image and conventions, or not, whatever pleases them… should it all keep us captive for days? I don’t think so, people. I’ve heard the wildest assumptions, culminating in the inevitable “it’s Ginny, I know for sure” . For me counts what I see though, and what I see is original and well made content. Basics for now, but with obvious feeling for style and a knack for crisp textures.

I’d like to congratulate the fri.day crew with what is already looking like going to be a very succesful launch of their brand, and can only express my hope that they will not neglect their original SL projects.

Clothes and hair by Fri.day, Accesoires: Scarf left by Très Blah, coin necklace by Armidi. Scarf right by Sey, belt by Nylon Outfitters. Skin Anne by KA Designs.

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