A lot of content creators have Customer Service Representatives, which I think is a sweet thing to do especially if a shop is big and you would be really searching for the product that you are looking for. In that case it is a very nice service to have an employee available to help your customers find things, to help out with easy issues and to give information on how to get the best possible service. It is especially nice when a content creator has the time filled that he or she cannot be in world him/herself.
Recently there is a development for hiring so called business managers. Obviously these are persons that have more influence than a simple (ahem) CSR, they may be even able to restart a sim, and do some blogging and manage the update group. Way to go. But they still have no access to inventory, they are still merely representing, not actually managing the business.
What I find totally lame though is content creators that actually refer in their profiles to their business managers, stating that for all matters regarding their business they should contact the business manager. That way they are reducing themselves to content creating entities and inventory givers only, they create a distance between themselves ad their clientele, and honestly… I think it is just plain arrogant. How important can you feel yourself that you shut off the contact with your clients?
Personally, I feel that a content creator who hides behind a business manager (especially when NOT squeezing out new stuff regularly) thinks he or she has better things to do than actually running their business, and so I am less likely to bring my L$ to their shop. They may be thinking they are doing a good job on service.. but for me it just feels the other way around. A big part of my shopping fun is also in the contact with the makers, to hear what drives them, and how they see things. If I am interested in your product, I am interested in you.. not in your business manager.